Helen Cartwright

How AI is Revolutionizing Marketing Attribution: The Future is Now

How AI is revolutionising marketing attribution: The future is now

AI is revolutionising marketing attribution by offering precise, real-time insights into customer journeys. Through predictive analytics, multi-touch attribution, and cross-channel integration, marketers can optimise campaigns, improve ROI, and deliver personalised experiences

Flying To New Horizons

Can aviation be automated? NATS’ Head of Research Louisa Smith talks about developing the world’s first AI air traffic control system

Finding security in data

The public sector’s data practices must be fixed before it becomes a fast favourite for hackers, says Netwrix’s Ilia Sotnikov

Stina Ehrensvärd

Stina Ehrensvärd is co-founder of Yubico, the company behind Yubikeys. In this podcast, Stina reveals how the technology has helped human rights organisations and other non-profits.

Helen Cartwright

How AI is Revolutionizing Marketing Attribution: The Future is Now

How AI is revolutionising marketing attribution: The future is now

AI is revolutionising marketing attribution by offering precise, real-time insights into customer journeys. Through predictive analytics, multi-touch attribution, and cross-channel integration, marketers can optimise campaigns, improve ROI, and deliver personalised experiences

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