Over the last few years, the influence of AI has increasingly been felt in the world of business. It’s difficult to say exactly what form the unfolding revolution will take – but it’s clear that the changes will ultimately be significant, since many businesses are already benefiting from even the earliest AI-based techniques and technologies.
Let’s take a look at a few specific benefits that these new methods might afford businesses in their dealings with other businesses.
Faster, more accurate responses with AI-powered chat and email
What if a potential customer or supplier needs a prompt response to a specific question? It might be that your business has easy access to the required information, but lacks a human being to process that information and respond to it.
This is where handing over control of your email inbox, or chat service, to a machine can be beneficial. Instant pricing details, technical support, and documentation might be provided. This means lower wait times for simple questions, and more human attention devoted to the more complex ones.
Smarter lead qualification and personalisation
A modern business might have access to vast amounts of data on industry trends and customer behaviour. However, it might not understand how to make the best possible use of that data. This is where AI might be helpful.
A business might enter into an interaction with a customer armed with specific insights about what that customer might want or need, and how to tailor the sales approach in such a way that loyalty is fostered, and that conversions are made more likely.
In the world of business-to-business trade, the ability to succinctly and persuasively convey information with the help of a pitch deck can be pivotal. This is something that a good AI can help with – even if it’s just to get the initial draft right.
Proactive support and issue resolution
As we’ve seen, AI can help a business respond to a problem more quickly. But it can also help to anticipate problems and correct them before a customer has even registered that the problem exists. This can help to foster trust, minimise friction, and improve reliability.
Streamlined delivery and fulfilment
The speed of the delivery from business to consumer plays into the customer satisfaction. Options such as next day delivery is often not just desirable but mandatory. The involvement of AI can help to make this a reality by helping your logistics processes in a variety of ways, under the hood. Delays and potential alternative routes can be proactively sought out and presented. This might help provide both parties to a transaction with confidence that a given package will arrive on time.
Continuous feedback loops and journey optimisation
Getting the best from your processes means collecting constant data from every touchpoint. This might involve logistics, human resources, sales, or finance. For example, an AI might continuously collect feedback from candidates for new positions, and help point your team toward problems in the recruiting process, and potential solutions to those problems.
Over the long term, this will help to ensure that blind spots are addressed, and that the action taken by your business really reflects the needs of your would-be clients, suppliers, and customers.
